Web design trends change quickly, so it’s easy to be left behind. And considering we now live in an age where most customer interactions with your business are through your website, an outdated website can have major negative affects on your business.
Reflects your brand
For most people, your website is your business – it’s where they find out about your services or where they buy your products.
Does this business care that their site is outdated? If they dont care about their own site they quite certainly won’t care about me. – immergetech
Imagine you walk into your local shop and find it’s a huge mess, there’s paint peeling from the wall, and it’s a maze of aisles and you can’t find what you’re looking for – you’re probably just going to leave and try somewhere else.
This is even more true online, as it only takes ten seconds for a customer to leave your site and go to your competitor’s.
User experience
An outdated website can lead to a bad user experience for various reasons.
Security
An old, outdated site will make a customer ask “is this site secure?”. If they question your security, you are losing their trust, and they are much less likely to do business with you.
Slow speeds
- 1 in 4 visitors would abandon a website that takes more than 4 seconds to load loadstorm
- If an ecommerce site loads slower than expected, over 45% of people admit they are less likely to make a purchase unbounce
- A two second delay in page speed can increase bounce rates by 103% websitesetup
- The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds thinkwithgoogle
Ensuring a fast loading speed can make sure a low bounce rate and a better user experience.
Not mobile friendly
52.2% of all web traffic is generated from mobile phones (statista), older sites may have been created when that statistic was much lower, and as such may have been created without mobiles in mind.
A website that is responsive to different screen sizes and maintains a good user experience on mobile as well as desktop is incredibly important.
SEO (Search Engine Optimisation)
Everything I’ve mentioned – security, loading speeds, mobile friendliness, user experience – affects SEO, which means Google will rank your outdated site lower and as such it will appear lower down in the search results. This will ultimately result in much less search-engine-derived traffic on your site.
What I can do for you
I can update or redesign your website to include the latest design trends. A modern, responsive website will make the user experience better by increasing loading speed, being mobile friendly and being aesthetically pleasing.
I can also host the website and perform necessary technical maintenance.
